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Clear and to the point : 8 psychological principles for compelling PowerPoint presentations / Stephen M. Kosslyn.

By: Kosslyn, Stephen Michael, 1948-.
Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, 2007Description: x, 222 pages, 8 unnumbered pages of plates : illustrations (some color) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195320695; 0195320697.Subject(s): Microsoft PowerPoint (Computer file) | Microsoft PowerPoint (Computer file) | Microsoft PowerPoint (Computer file) | Presentation graphics software | Presentation graphics software | PowerPoint | Präsentation | PowerPoint | Presentation graphics softwareOnline resources: Table of contents | Table of contents | Table of contents | View this book online, via DawsonERA, both on- and off-campus | Contributor biographical information | Publisher description
Contents:
Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects.
Review: "Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them."--Jacket.
Item type Current location Collection Call number Status Date due Barcode Item holds
Standard Kirkland Campus
General P 93.53 .M534 K67 2007 Available 30579003801401
Total holds: 0

Includes index.

Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects.

"Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them."--Jacket.

Includes index.