Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.
Contributor(s): Schmalensee, Richard | Schmalensee, Richard.Material type: TextPublisher: Boston, Mass. : Harvard Business School Press, ©2007Description: xi, 228 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422101995; 1422101991.Subject(s): Multi-sided platform businesses | Strategic alliances (Business) | Multi-sided platform businesses | Strategic alliances (Business) | Multi-sided platform businesses | Strategic alliances (Business) | Strategische Allianz | Strategisches Management | Unternehmenserfolg | Multi-sided platform businesses | Strategic alliances (Business)Online resources: Table of contents | Table of contents | Additional Information at Google Books | Verlagsinformation
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Standard||Kirkland Campus||General||HD 9999 .M78 E94 2007||Available||30579004145378|
Includes bibliographical references (pages 207-216) and index.
What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.
In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining dynamic businesses. They examine the most successful catalysts of all time, as well as many that tried and failed, and provide original insights into the secrets of success. Catalyst Code draws lessons from early history, modern-day business, and the authors' groundbreaking research into what really makes these companies tick.